Bab Rizq Jameel (BRJ), an affiliate of ALJ Community Initiatives (ALJCI), launched nine new commercials in a campaign about its diversified job creation programs for young males and females. Through the campaign, several 30-second diversified commercials have been produced to show the services provided by BRJ in the job opportunities areas, such as the small projects support, direct employment, and training ending with employment, in addition to supporting creativity fields, such as arts, programming and writing. The commercials have been aired during the holy month of Ramadan on MBC 1 channel, and will also be displayed in cooperation with other satellite channels. Abdul Rahman Al-Fihaid, BRJ executive director in Saudi Arabia, said that the new commercial adopting the simple and modern style helps educate the public about job opportunities provided by BRJ. Al Fihaid said the campaign included a selection of commercials that focus on creative ideas and outstanding projects, through which BRJ is seeking to motivate young men and women to apply for loans for innovative and untraditional small projects. The nine new commercials included three under the title “Creative Minds,” which aim to attract innovative projects in the area of arts, TV production, IT and Internet. BRJ is providing loans of up to SR200,000 to support outstanding projects, which will be given priority in obtaining finance during the upcoming period. Another three commercials focused on explaining BRJ mechanism in the area of direct employment for youngsters and introducing appropriate job opportunities that match their qualifications and skills. The last three commercials are about financing small projects and microfinance, in which two examples have been introduced about opening a travel agency and occasion management center for females. On the other hand, Engineer Mohammed Hakami, senior program development director at BRJ, announced that the new commercials have been produced to attract young males and females to labor market and to educate the maximum possible number of them about job opportunities provided by BRJ in the labor market. Eng. Hakami added that the new nine commercials are a great addition to the previous 40 commercials produced since 2003 within the “Role Model” program, which aims to produce diversified commercials that spread the noble values and encourage young people to apply for the diversified job opportunities. Previous campaigns included “I am Proud,” “Who said that work is a shame?” “Small Projects Finance”, “Live in Halal”, and “Love, Appreciation and Respect.” Other campaigns were also produced about disadvantages of smoking and shisha, encourage young people to get married and importance of fastening the seatbelt.
