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Kim's wedding is big business for the Kardashians
Published in The Saudi Gazette on 21 - 08 - 2011

Call it wholly monetized matrimony. Kim Kardashian and Kris Humphries are set to be married Saturday in a lavish, made-for-TV celebration of love, devotion and product placement.
The reality-TV bombshell and her National Basketball Association boyfriend will wed at a canyon estate in the tony seaside town of Montecito, near Santa Barbara, California. The location of the black-tie ceremony has been kept secret, but everything else about the extravaganza — the dress designer, the cake maker, the stationer, the gift registry, the Kardashian-brand perfume — has been touted ‘til death do us part on celebrity websites, entertainment shows and Kardashian's own blog and Twitter pages. The bridesmaids are even wearing green.
Still, “there are so many surprises!” Kim Kardashian gushed at a party to celebrate the launch of her new Sears clothing line, Kardashian Kollection, mere days before the nuptials. “I think it's just going to be so much fun. I'm really looking forward to the wedding.” Kardashian went on to extoll the deep love and compatibility she and Humphries share. “We have a really good balancing system,” she said, before working it back to the clothing line. “Like our personalities — he lets me chill and he gives me my space when I need to design and approve the shoes and the clothes and everything. We just have a good connection.”The marriage will be Kardashian's second and Humphries' first. (She was previously married to music producer Damon Thomas from 2000 to 2004.)
Much has been made of the Kardashian-Humphries wedding invitations, which were decorated with black crystals and arrived in silver boxes. Guests were asked to wear black and white and to keep ceremony details confidential. Even more has been made of the couple's wedding registry at Geary's of Beverly Hills, which totals $172,000 and includes such items as a $1,650 coffee pot and two $1,250 sterling silver vegetable spoons. Entertainment media have reported breathlessly every available detail on the pending nuptials. And when Kardashian's sisters revealed at Wednesday's launch event that the bridal party will be wearing green, they said it as if dropping a national secret.


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