Saudi Arabia's pharmaceutical market is one of the largest and highly prolific markets in the Middle-Eastern region, RNCOS said its "Saudi Arabian Healthcare Market Forecast to 2012". Backed by consistent regulatory support, the market has been constantly showing an affirmative growth trend since 2005. Rising consciousness about healthcare among people has been a great aid to the market. As a result, it is expected that the Saudi Arabian pharmaceutical market will grow at a CAGR of nearly 7 percent during 2011-2013. The report said based on the research on various segments of the pharmaceutical market, such as generics, branded, OTC, etc., generics account for a small share of pharmaceutical market compared to prescription drugs, though it is expected to increase in the future.