person picnic set finished in polished aluminum, veneer and leather is the latest commissioned feature to be brought to life by Rolls-Royce Motor Cars in-house Bespoke design and engineering team. JEDDAH – Rolls-Royce Motor Cars is expanding its Bespoke operation due to growing customer demand for bespoke items, a trademark service by the British manufacturer of super-luxury motor cars. "Bespoke is the jewel in our crown, the perfect complement to our luxury product line-up," explained Torsten Müller-?tv?s, Rolls-Royce Motor Cars CEO. "Customers expect a Rolls-Royce Phantom to be tailored to their individual desires and our team of talented designers and craftspeople are more than happy to deliver." The Bespoke operation, based at the Home of Rolls-Royce Motor Cars at Goodwood in West Sussex, will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of 2011. It will bring the number of Bespoke experts throughout the business to over 50. This year, Rolls-Royce has seen a significant increase in customer demand for personalized bespoke features, transforming the brand's super-luxury cars into unique hand-crafted masterpieces which are as individual as their owner's fingerprints. In order to satisfy demand, the business is recruiting additional Bespoke designers as well as engineers in manufacturing and project management functions. Operational support functions will also expand in various areas including product marketing and sales. Bespoke operations are not limited to design and development of automotive parts. Bespoke allows the company's customers the luxury of commissioning motorcars to suit their personal lifestyles. Examples are as versatile and unique as picnic sets that are color-matched to a car's interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner's favorite belongings. "The ability to bespoke one's vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today", said Jolyon Nash, member of the board and director, Sales and Marketing.
