Sigma Paints SA has launched its new website (www.sigmapaints.com), bearing the company's new corporate identity. The new site offers users constantly-updated information they need to know about new products and offerings, activities and events that Sigma Paints is organizing or taking part in and news updates. Three new developments on the new site that makes it unique are the "paint calculator", the "your space registration" and the "color viewer". The paint calculator is an application that allows the professional and the end user to see how the final look of the paint will be. In addition, users are able to mix and match different colors to see what best works for them. This is at the heart of our competitive advantage: the ability to understand the needs of our consumer and answer it in an efficient, effective and innovative manner. The "your space registration" is another innovation that allows us to be closer to the professional segment of our consumers. Your space is an application that allows the professional to register on our site using a unique username and password. Once he creates his page, he can access it regularly for updates such as specification sheets, product assortment updates, etc. This section is compartmentalized in a way that those registered as "Architects/consultants" would only see information under "Architects/consultants", "Paint contractors" could only access information under "Paint contractors", those registered as dealers has the access to dealers. The color viewer is an application that allows the end user to see how the final look of the paint will be. Users have access to preloaded pictures where they can select the surface they want to paint and then choose and apply the color.
