It's summer, and this city will be launching its annual festival on Wednesday. Seen as an effort to market the city as a tourist spot, some 300 activities and events have been planned for the 29th Jeddah Summer Festival, aiming to provide entertainment in the Kingdom's melting pot. “A new mechanism has been chalked for the success of the festival and to achieve the desired objectives to promote Jeddah as a city of ancient beauty and magnificence,” Saleh Al-Turki, Director of Jeddah Chamber of Commerce and Industry (JCCI) said. The festival will be different this year in terms of programs and activities, which will be witnessed by more than 3 million visitors from within the Kingdom, and other Gulf countries, he added. “The festival is special because it preserves privacy pertinent to the Saudi community, at the same time catering to all walks of social life.” “Events are divided into three parts: family activities, activities for young women, and those for children; all of which include educational and recreational activities like sports, marine and cultural events,” Al-Turki said. He said the Tourist Commission looks forward to help families reap the social benefits from such cosmopolitan events. __
