Extra, Saudi Arabia's fastest-growing big box consumer electronics retailer, announced the launch of its online shopping portal, the first online retail store in the Kingdom providing secure, value-for-money e-commerce solutions to meet the needs of electronics and home appliances consumers across Saudi Arabia. The new Extra website offers more than 3,000 products for immediate purchase 24 hours a day, including in-store pickup or free delivery and installation in major metropolitan areas, while enjoying maintenance and repair services backed by Extra's range of extended warranty, computer, mobile and preventative maintenance service programs, the company said in a statement Tuesday. The website will offer shoppers a new level of time-saving convenience by giving them the option to compare products and shop from the comfort of their own home 24 hours a day, 7 days a week. “The launch of our e-commerce portal represents the natural next step in the ongoing evolution of Extra, which is already by far the largest consumer electronics retailer in Saudi Arabia,” said Mohammad Galal, Chief Executive Officer, United Electronics Company (Extra). “At a time where the appeal of online shopping has grown dramatically, Extra has responded to that consumer demand and positioned itself to be at the forefront of that growth.” Paved on UEC's strategy to provide an unmatchable consumer experience, Extra has invested two years and approximately SR5 million to develop the e-commerce capability. “It would take our competitor a minimum of two years to reach the point where we are now, and by then, our e-commerce offering would have reached a global standards in development,” he added. “Offering a fully tested and fully secure opportunity for our customers to benefit from Extra experience they have grown to know and trust, we are convinced that the website will be enormously successful over the medium to long term. The biggest difference over the next one to two years is customers will become more and more knowledgeable.”
