UAE Exchange, a leading global remittance and foreign exchange brand, has been awarded the Superbrands status for the third consecutive time. Known globally as the "Oscars of Branding", Superbrands status is considered to be a stamp of quality and innovation. It is awarded based on market dominance, longevity, customer loyalty and other related criteria. UAE Exchange, which stood up to these standards yet again, was chosen as one of the most preferred and strongest brands in the UAE during 2009 and 2010 too. Speaking on the occasion, Y. Sudhir Kumar Shetty, COO – Global Operations, UAE Exchange, said, "UAE Exchange, in its over 30 years of successful operations, has always endeavored to deliver the best in quality to our customers. We left no stone unturned to bring quality systems and processes to provide excellent service to our customers and bolster their trust. This penchant for excellence has earned us this special status for the third time in a row. We are thankful to our customers, who inspire us to achieve excellence, every time." It has earned appreciation from various quarters including the Banker Middle East Product Award, Dubai Service Excellence Scheme Award (DSES), Dubai Quality Award, Sheikh Khalifa Excellence Award.
