Firetrace is a leading multinational company that provides cabinet and machine level fire protection for high value and/or mission-critical machinery and equipment. Sinjab said his company has been receiving potential enquiries from public and private sector companies and institutions including ministries, engineering and consulting houses among others. “The level of awareness about the importance of data-safety is very high, which is due mainly to the country's extreme climatic conditions,” Sinjab explained. He was speaking from his booth at Saudi Energy 2011, the 14th International exhibition for electricity, lighting, power generation, water technology, and HVAC for Saudi Arabia. The Saudi Energy 2011 forum witnessed the participation of about 300 national and international exhibitors. Sinjab actively demonstrated in front of visitors, the effectiveness of a Firetrace system that includes a polymer tubing, which ruptures when exposed to a flame. The mechanism is so fool-proof, Sinjab said, that the Firetrace protects larger enclosures (data centers) and environments such as server rooms. “We have already installed Firetrace in data centers at the Ministry of Interior, Ministry of Defense and Aviation (MODA), Ministry of Water and Electricity and Ministry of Education, among other public sector entities,” he remarked. Sinjab added that Firetrace would be an ideal option to protect data centers and server rooms at companies and educational institutions including those school premises with huge numbers of students, including international community schools. He explained that Firetrace Systems provide cost-effective, stand-alone, automatic fire suppression for critical equipment, electrical/technical systems and various types of enclosures. The Firetrace system comes equipped with the Firetrace Detection Tubing (a linear pneumatic heat sensor), which detects a fire due to precise temperature sensitivity, “allowing our systems to react quickly and effectively”. This unique detection mechanism can be run through the smallest or most complex of enclosures to ensure detection is always close at hand, he added. Firetrace works by automatically detecting and suppressing a fire where it begins, ensuring that a small fire cannot grow into a big problem. Like the fires it suppresses, the Firetrace system is small, providing cost effective fire suppression right at the areas that need it most, he said. According to Sinjab, Firetrace has been approved from Saudi Civil Defense and extinguishes fire directly at its source, utilizing a pressurized flexi-tube delivery system that allows FireTrace to be installed virtually anywhere a fire risk exists. Clean, inert and unaffected by any residue, Firetrace can be installed at places such as electrical switchboards, control cabinets, flammable liquid storage cabinets, laboratory fume cabinets, and automatic teller machines among others. Firetrace has been approved by quality certification agencies including FM and UL that assure customers that a product or service has been objectively tested and conforms to the highest national and international standards.