King Abdullah Economic City will host on Sunday Next Festival for Most Famous Brands in cooperation with the Ministry of Commerce and Investment and Mohammed bin Salman bin Abdulaziz Foundation "MISK''. The three-day festival presents 300 talented youths during "Markathon MISK " and "Next Forum" to be held within the events of the Festival at the City's headquarters in Rabeigh Governorate. MISK Foundation's Secretary General Badr Al-Assaker expressed his optimism about the results of the festival as it includes innovative works and ideas to reinforce the importance of trademarks and highlight their effective role in the national economy, stressing the importance of these alliances and strategic partnerships to launch such initiatives and translate ambitions into concrete results and reality.