The Kingdom Holding Company (KHC), under the chairmanship of Prince Alwaleed bin Talal bin Abdulaziz, swapped 9% of Euro Disney shares into the Walt Disney Company while maintaining 1% direct ownership in EuroDisney S.C.A. (Disneyland Paris) in a transaction valued at around $151million (SR 566 million). The net profit gained in this transaction was around $61 million (SR 228 million). The deal is in line with Kingdom Holding's investment strategy and continued confidence in the Disney brand. Prince Alwaleed commented, "We continue to have confidence in Disney and remain committed to investing in France."