TOSHIBA Gulf FZE held an award ceremony during the company's Iftar celebration held in Riyadh recently. The ceremony served to congratulate the company's top-performing channel partners in the 1st Quarter of 2015 sales in the country. As part of the 30th Anniversary celebrations for its mobile computing products, TGFZ (Toshiba Gulf Free Zone) announced a channel promotion for CYQ1-15 sales; this is in addition to its award winning P4P Channel program. Select Saudi Arabia dealer channel partners had an opportunity to win a Toyota Sequoia in platinum category and a Toyota Camry in gold category. Sherif Abd Al Fatah of Al Hasoob, Riyadh took home the Toyota Sequoia and Fouad Abd Al Kader of Fan Al Turath, Riyadh won the Toyota Camry. Being a leading PC brand in Saudi Arabia with No.1 market share in KSA for the first quarter of 2015, reflects the brand's growth strategy is sustainable and meets the product standards of customers in the region and their preferred PC requirements. With the successful incentive related activities in Saudi Arabia, Toshiba hopes to further launch many new channel programs as part of their 30th anniversary celebrations. — SG