RIYADH – Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real time. The agency is gearing up for another original event: “Staying Agile,” a dynamic media summit that will be held on May 4 at Burj Rafal Hotel Kempinski in Riyadh. “Staying Agile” will welcome some of the world's most illustrious representatives from the fields of film, sports, technology, communications, and more to discuss harnessing agility for your business. Today, technology and data have accelerated the speed at which “creative disruption” is taking place – product life cycles are shrinking, categories are defined and redefined, and traditional boundaries are blurred as consumer empowerment grows. The event will cover how to incorporate agility into existing operating framework and will also discuss critical issues through a fun and engaging lens. Fascinating panels will be led by speakers that are industry leaders who are known for their agile approach in their respective businesses. The star-studded panel of speakers includes Daniel Sieberg, award-winning reporter and author of “The Digital Diet;” Jordan Casey, 15 year-old wunderkind entrepreneur and self-taught programmer; Hamish Taylor, renowned innovation and branding expert; and Karim Rashid, a leader in the fields of interior, fashion, and product design. “Mindshare is always committed to bring in the most dynamic and creative events in the industry, and ‘Staying Agile' is no exception,” said Mindshare MENA CEO Samir Ayoub. “With such passionate and inspiring speakers, the event cannot be missed.” — SG
